![]() SEO refers to specific search engine marketing (SEM) tactics that are known to affect Google rankings. Here are seven tips to lead you to Google search engine ranking success. Chances are you’ll begin to see where your website is falling short and why it isn’t ranking with Google. Ask yourself these questions and write down the answers. I call this list my “how to get my business on top of Google search” questions. Should we be running Google Ads to help bolster search results?.Have we created and optimized a Google Business Profile? Can it be improved? Are there other directory listings that we need to add?.Does the site have high-quality backlinks, and do we have citable content to attract backlinks?.How fast does the site load? Does it load fast and look as good on mobile devices as it does on desktops? Are there any factors negatively impacting how fast pages load?.Are pages over-optimized? Are we cramming too many uses of keywords into one page?.Is each page optimized for those keywords? Are the keywords used in page titles, headings, and the body?.What are the competitors doing that helps them rank? Are we targeting the keywords they’re using to perform well?.Have we identified keywords for each page of the website? What are those keywords?.I wrote down a series of questions to ask myself about each page of the site and the business in general: Unpacking the missing components of how to rank on Google became a mystery to solve. The site was beautiful and functional, but it was underperforming. ![]() Recently, I was asked to assist in optimizing a website in the health and wellness space. ![]() Helping small businesses learn how to rank higher on Google is one of those challenges I relish because any size business has the ability to rank high in search results. This includes everything from keyword and competitor research to publishing high-quality content, getting backlinks, building listings, and optimizing the content itself on each page of your website. Ranking higher on Google encompasses a variety of on- and off-page search engine optimization (SEO) tactics. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |